UPA PACK
When growth meets an outdated foundation.
- Customer
- UPA PACK GmbH
- Performance
- Strategy, UI/UX Design, Web Development, SEO Migration
- Duration
- 3 months
- Year
- 2026
Good ranking on Google. Risky with every technical update.
UPA PACK is one of the leading manufacturers of paper packaging materials and is the market leader in edge protection. Over the years, the website had established a strong presence in search engines.
However, the technical foundation had been developed by another agency and could hardly be further developed. A complete overhaul was necessary, with the risk of losing the very visibility that had been built up over the years.
Edge protection, sleeves, cut-to-size pieces, profiles: four product categories, each with its own page.
Enable growth without losing sight of the fundamentals.
We redesigned the website, migrating each page and every ranking factor individually. The products—edge protectors, sleeves, cut-to-size pieces, and profiles—were given their own clear structure.
Separate landing pages were created for individual regions, along with an active advice section and a dedicated page on the upcoming PPWR regulation—all of which are also available in multiple languages.
Mobile-friendly design: Product categories, scroll path, and the regions page for Cologne.
Product pages featuring variants and actual dimensions instead of a catalog PDF.
Counted on upa-pack.de, as of October 28, 2026.
A platform that grows with every topic.
UPA PACK is now active in multiple languages and regions and regularly publishes new technical articles. The company is already addressing issues such as the PPWR Regulation even before it becomes mandatory.
- Rebuilding the site by migrating every page and every ranking factor
- Clear Organization of Edge Protectors, Sleeves, Cut-to-Size Pieces, and Profiles
- Landing pages for seven regions and a dedicated page for the PPWR
- Guides and web pages in four languages
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