We plan and build your relaunch from the initial assessment through to after go-live: structure, design, technology, accessibility, and a seamless SEO migration with redirects.
Not every relaunch has to change everything at once. We recommend the approach that best suits your content, your team, and your timeline.
For websites whose structure no longer aligns with the company's needs or whose system can no longer be maintained effectively.
For large websites or tight deadlines: We start with the pages that generate the most traffic and work through the rest according to plan.
Not sure what's right for you? During our initial consultation, we'll take a look at your website and give you our honest opinion on the best way forward.
A relaunch is more than just a new design. These factors determine whether the new website will perform better than the old one from day one.
Which pages attract visitors and inquiries, and which ones don't? We measure before we make any changes.
Document objectives, target audiences, functions, and acceptance criteria in writing so that everyone involved is on the same page.
A new site structure, content tailored to your target audiences, and a clear path to submitting an inquiry on every page.
A look that fits your brand, built from reusable components rather than one-of-a-kind pieces.
Redirects for every old address, metadata, structured data, and Search Console from day one.
Contrast, keyboard navigation, and forms compliant with BFSG and WCAG—planned from the very beginning.
Fast on your phone, because images, fonts, and scripts stay lightweight from the start.
The code, access rights, and documentation belong to you. Your team manages the content itself.
Four companies, four starting points. What they have in common is the transition from a website that had simply grown over time to one that now works for them.
We'll review the content, technical aspects, rankings, and user queries of your current website and document the goals and requirements in the specifications.
We work with you to develop the site structure, content, and designs. You provide feedback before anything is built.
We'll build the new website, import your content, and set up a redirect for each old URL.
After launch, we check Search Console, redirects, and load times, and make corrections before rankings are affected.
Three posts that answer most of the questions you might have about a relaunch.
Recommended tools: SEO Check · Speed Check · BFSG Check
A relaunch rarely causes a drop in rankings because of the new design, but rather because of missing redirects and changed URLs.
Read the article
The requirements specification outlines what the new website must do, while the scope of work specifies how the agency will implement it.
Read the article
How many agencies to approach, when it's worth doing a pitch, and how to compare proposals fairly.
Read the articleRankings are rarely lost during a relaunch because of the new design, but rather because URLs change and content is removed. That’s why the migration begins before the first draft: Using Search Console and analytics data, we create a list of all pages that have visitors, rankings, or backlinks.
For each of these URLs, you specify where it will land on the new website and set up a permanent 301 redirect. Page titles, descriptions, headings, and important text passages are carried over or deliberately improved—not silently shortened. Structured data, internal links, and the sitemap are also transferred.
After the go-live, it’s time for monitoring: submit the new sitemap, regularly check error reports in Search Console, test redirects on a random basis, and compare the visibility of important pages with their previous status. Fluctuations in the first few weeks are normal. If pages remain missing for an extended period, it’s usually because a redirect or content is missing.
A relaunch is worthwhile if the website no longer aligns with the company and minor adjustments can no longer fix the issue. Typical signs include: The offerings have changed, but the site structure has not. The system is difficult to update or no longer receives security updates. The website is slow or difficult to use on a mobile device. There are hardly any inquiries, even though there are visitors. Or the website does not meet accessibility requirements.
Not every one of these problems requires a complete rebuild. Slow-loading pages can often be optimized technically, weak copy can be rewritten, and individual sections can be redesigned. A relaunch makes sense when the structure, technology, and design are no longer sufficient to support the site.
Before making a decision, it helps to take an honest look at the current situation: Which pages attract visitors and generate inquiries, what does maintenance cost today, and what should the website accomplish in the coming years?
The questions that always come up during a relaunch. Here are the answers.
That depends primarily on the scope, content, and approval processes. We'll work together to set the timeline after the initial assessment, with fixed deadlines for drafts, approval, and go-live.
Not if the migration is planned properly. We set up a redirect for each old address, transfer the metadata, and check in Search Console after the go-live to make sure everything is working.
That depends on the scope, features, and content. Our cost calculator under “Website Costs” provides an initial estimate; you’ll receive a binding written quote after the initial consultation.
Yes, if it meets your requirements. We recommend the system based on the specifications, not the other way around. Often, these are Framer, WordPress, or a headless CMS.
You, if you'd like. We'll set up the website so your team can update the text and images on their own, and we'll show the people in charge how to do it. If you'd like, we can handle the ongoing maintenance.
Yes. We coordinate hosting, domains, interfaces, and data protection with your IT department and document decisions in writing.
We'll go through the inventory together. We'll keep and revise the entries that generate visitors and inquiries, and remove anything that's out of date. For every address that's removed or changes, we'll set up a redirect.
You. The code, access credentials, domain, and documentation remain with you, even if you decide to work with another service provider in the future.
Send us a quick note telling us what kind of website you have and what changes you'd like to make. We'll get back to you with an initial assessment and a proposal for the next steps.
