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WSK Vision

A new website for a young foundation with 528 years of tradition behind it.

Customer
WSK-Vision, Foundation of the Vienna Boys' Choir
Performance
UI/UX Design, Web Development
Duration
3 weeks
Year
2026
View website ↗
wsk-vision.org

Background

Background

An old tradition. A new foundation.

The Vienna Boys’ Choir has been singing for 528 years. WSK-Vision, on the other hand, is a relatively new initiative: a nonprofit foundation that aims to attract supporters in Germany, Austria, the U.S., and Asia so that the choir can become less dependent on touring revenue in the long term.
Those who donate larger sums take a close look. Who is behind it? Where does the money go? How does the tax system work in their own country? A new foundation must answer these questions before they are even asked.

wsk-vision.org

“A Sound Since 1498”: As you scroll, the image expands to reveal the Golden Hall of the Musikverein.

wsk-vision.org
Section titled “A Unique Concept” with three picture cards
Music, Education, Values: The Concept in Three Charts.
wsk-vision.org
World map showing the Vienna Boys' Choir's tour destinations
The tours as a world map, radiating out from Vienna to all regions.

Solution & Procedure

Solution & Procedure

First, the conversation. Then, the care.

The website does not lead to a donation form, but rather to direct contact. No booking, no obligation—just a request for a conversation, organized by region. Europe, the U.S., and Asia each have their own points of contact.
The complex structure is explained rather than hidden: local legal entities for Germany, the U.S., and Austria, each with their tax classification. The founding story, four priorities, the executive board, and expert committees show who is behind the organization. Four ways to give and an FAQ on administrative costs and financial oversight address common questions in advance.
Concert talks and a Mother’s Day weekend in Vienna give interested parties an opportunity to get to know the institution. The site is available in German and English, and images of the Augarten Campus bring the story to life.

WSK-Vision's home page on a smartphone
Request a call with contacts by region on your smartphone

Built for mobile, not just scaled down: Home screen, scroll path, and call requests by region.

wsk-vision.org/#vision

Four priorities for the next century, presented as cards that overlap as you scroll.

wsk-vision.org
Education at the Augarten Campus as a dynamic mosaic of images.
wsk-vision.org/#gespraech
"Request a Meeting" form with region selection and contact persons
At the end, there's no "Donate" button—just a conversation.
3Regions with their own contact persons
3Local legal entities, each classified for tax purposes
4Ways to Give, from Endowments to Real Estate
2Languages available live, 4 more in the works

Counted on wsk-vision.org, as of October 28, 2026.

Result

Result

A foundation that's easy to understand.

Prospective donors can see at a glance what WSK-Vision stands for, who is behind it, and where their donations go. Its legal structure and tax status are no longer a mystery.
The next step is a personal conversation. 528 years of tradition have been transformed into an opportunity to get involved.

  • Meeting Request by Region, Including Local Time and Contact Person
  • Legal entities in Germany, the U.S., and Austria with a tax exemption certificate
  • Scroll animations that tell stories and describe places rather than simply serving as decoration
  • German and English, with support for Japanese, Chinese, Korean, and French