WSK Vision
A new website for a young foundation with 528 years of tradition behind it.
/
Background
(01)
An old tradition. A new foundation.
The Vienna Boys’ Choir has been singing for 528 years. WSK-Vision, on the other hand, is a relatively new initiative: a nonprofit foundation that aims to attract supporters in Germany, Austria, the U.S., and Asia so that the choir can become less dependent on touring revenue in the long term.
Those who donate larger sums take a close look. Who is behind it? Where does the money go? How does the tax system work in their own country? A new foundation must answer these questions before they are even asked.
/
Solution & Procedure
(02)
First, the conversation. Then, the care.
The website does not lead to a donation form, but rather to direct contact. No booking, no obligation—just a request for a conversation, organized by region. Europe, the U.S., and Asia each have their own points of contact.
The complex structure is explained rather than hidden: local legal entities for Germany, the U.S., and Austria, each with their tax classification. The founding story, four priorities, the executive board, and expert committees show who is behind the organization. Four ways to give and an FAQ on administrative costs and financial oversight address common questions in advance.
Concert talks and a Mother’s Day weekend in Vienna give interested parties an opportunity to get to know the institution. The site is available in German and English, and images of the Augarten Campus bring the story to life.
/
Result
(03)
A foundation that's easy to understand.
Prospective donors can see at a glance what WSK-Vision stands for, who is behind it, and where their donations go. Its legal structure and tax status are no longer a mystery.
The next step is a personal conversation. 528 years of tradition have been transformed into an opportunity to get involved.
Other Projects
© Marschfahrt Studio
A curated selection of projects that reflect our commitment to clarity and thoughtful design.
