ChatGPT.

ChatGPT is an AI assistant from OpenAI that lets you write in plain language, just like in a chat. You ask a question or describe a task, and ChatGPT responds with a text: a proposal email, a summary, a translation, or a first draft for a service page. Behind the scenes is a so-called language model that has learned from a vast amount of text which words and sentences are likely to follow one another. This makes ChatGPT strong at phrasing, but not automatically reliable when it comes to facts.

How ChatGPT Works

ChatGPT generates responses based on probabilities, not from a verified database. That’s why an answer can sound convincing even when it’s wrong. The more precisely you describe what you need—including who it’s for and the desired tone—the more useful the result will be. So always specify the target audience, purpose, and desired length.

OpenAI also makes its models available to developers via an API. According to OpenAI’s developer documentation, these currently include GPT-6 Astra, GPT-6.1 Sol, and GPT-6 Luna, among others. The context window describes how much text a model can process at one time. This does not determine which model responds by default in the ChatGPT interface, as this list applies to the API.

What Your Business Should Keep in Mind

Do not enter customer data into a personal account. Names, addresses, invoices, or health information do not belong in a personal account. If your team needs to use ChatGPT with customer data, we recommend a business plan. Check directly with OpenAI beforehand to see if they offer a data processing agreement for this purpose and to find out what happens to the data you enter. Review the current details on data usage and training directly with OpenAI before you get started.

Check every number, every date, and every piece of legal advice. ChatGPT is suitable for drafts, not as a final source. Anything that ends up on your website or in a proposal should first be reviewed by a person who is knowledgeable about the subject matter.

Set up recurring tasks as fixed templates. If you type the same notes about operations, sound, and performance every time, you’ll waste time and get inconsistent results. Our guide , “Using ChatGPT Correctly: Projects, Instructions, and the ‘Local Chat’ Error, ” shows you how to handle projects and instructions.

Frequently Asked Questions About ChatGPT

Does ChatGPT replace a search engine? Not entirely. ChatGPT provides a written response instead of a list of search results, and that response may contain errors. For facts involving dates or prices, it’s always worth checking the original source.

Can ChatGPT recommend my business? ChatGPT sometimes mentions specific companies in response to certain questions. Whether yours is included depends largely on how clearly your website describes what you do and where. You can find tips on how to improve your visibility in ChatGPT and Perplexity responses in the article “How to Appear in ChatGPT and Perplexity Responses.” In our view, the foundation for this remains solid SEO.

What are the first areas where ChatGPT is worth using in a business setting? For routine writing tasks: responding to standard inquiries, drafting job postings, and summarizing long documents. That’s where you’ll save time without errors immediately costing you money.

If you want to use AI in your business in a way that reduces your workload while keeping your data secure, take a look at our approach to AI for businesses.