Insights from the Studio

Glossary.

The most important terms related to websites, SEO, advertising, and AI, explained simply. No jargon—just what you really need to know as a business.

AI

ChatGPT

ChatGPT is an AI assistant developed by OpenAI that answers questions in natural language and writes, summarizes, translates, or edits text.

Read the explanation
Web Design

CMS

A CMS, short for content management system, is software that allows you to manage a website's text, images, and pages without any programming knowledge.

Read the explanation
Marketing

Conversion Rate

The conversion rate is a percentage that indicates how many visitors or sessions result in a desired action, such as an inquiry or a purchase.

Read the explanation
Web Design

Core Web Vitals

Core Web Vitals are three metrics developed by Google that evaluate a website's loading time, responsiveness, and visual stability from the perspective of real users.

Read the explanation
SEO

Google Company Profile

A Google Business Profile is a free listing that allows a business to appear on Google Maps and in Google Search with its address and contact information.

Read the explanation
Marketing

Landing Page

A landing page is a page that visitors land on after clicking an ad or a link, and it is designed to prompt exactly one action.

Read the explanation
Privacy Policy

Meta-pixel

The Meta Pixel is a JavaScript code from Meta that tracks visitors' actions on a website to measure Meta ads and deliver them in a more targeted manner.

Read the explanation
Web Design

One-pager

A one-pager is a website where all the content appears on a single long page that visitors scroll through instead of navigating between subpages.

Read the explanation
SEO

SEO

SEO, short for search engine optimization, encompasses all measures that help search engines understand a website and display it in relevant search results.

Read the explanation
Web Design

UX Design

UX design is about shaping the entire experience people have with a product, a website, or a company—not just the interface.

Read the explanation