Vibe Coding.

Vibe Coding describes a method in which you tell an AI in plain language what a website or application should be able to do, and then simply adopt the code it generates. The term was coined by AI developer Andrej Karpathy on February 2, 2025, in a post on X. Essentially, he wrote that this approach involves relying entirely on intuition and forgetting that the code even exists. This is important for businesses because it allows them to build websites and online stores seemingly without any programming knowledge.

How Vibe Coding Works

You describe the result, and the AI writes and modifies the code. You type or speak a command such as “Build me a page with a booking form,” review the result, and let the AI know what needs to be fixed. What sets this apart is that no one reads the resulting code. That’s exactly what distinguishes Vibe Coding from developers who use AI as a tool and review every change.

That's impressive for a prototype. In no time at all, you'll have a clickable version that lets you test an idea before investing money in the actual implementation.

What Your Business Should Keep in Mind

Use Vibe Coding for prototyping, not for the parts that handle money or data. Point-of-sale systems, payments, customer accounts, and forms containing personal information require someone who understands the code and can identify vulnerabilities. Even the provider, Lovable, states in its documentation that you, as the user, are responsible for ensuring your app meets the appropriate security requirements, and that the built-in checks cannot guarantee complete security.

Build the core of your online store on a platform that already comes with built-in payment security. Shopify states that it is certified to PCI DSS Level 1—the security standard for the card payment industry—and that this certification automatically applies to all stores on the platform. The reason we recommend a hybrid approach is explained in “Creating an Online Store in 2026: Vibe Coding Is Tempting, but the Core Still Belongs on Shopify.”

Determine in advance who will maintain the code a year from now. If no one understands how an application is structured, any future changes will pose a risk. In projects, we often see that a quickly created prototype looks good but needs to be refined in terms of load time, accessibility, and a clean structure for search engines. With the Speed Check, you can see how fast a page like this actually loads on a cell phone.

Frequently Asked Questions About Vibe Coding

Do I need programming skills to use Vibe Coding? Not for an initial draft. But as soon as you start dealing with data protection, payments, or integrations with other systems, you'll need someone who can read the code, because the AI writes errors with the same conviction as it does correct code.

Is Vibe Coding the same as building a website with AI? Not quite. Vibe Coding means you create your own code that no one reviews. In “Building a Website with AI,” we compare when each approach is sufficient : when Lovable, Framer Agents, and the like are enough.

What determines the result? Above all, it depends on your prompt—that is, how precisely you describe what the application should be able to do, for whom, and within what limits.

If you want to turn a prototype into a website that generates leads and is easy to maintain, take a look at our web design process.