Solar Planner or Configurator
Prospective customers can estimate their potential savings right on the website, including a breakdown of costs. At Floth and Pahl, this is how most inquiries are generated.
Web Design for Solar and Energy Companies
Solar websites, that generate leads.
We've launched the websites for nine solar and energy technology companies. At ES Electric Solutions, they used to receive at most two inquiries per month through their website; now they get ten qualified inquiries.
- Integrated solar planner or configurator
- Separate Services for Residential and Business Customers
- Fixed price and delivery date included in the quote
What's Usually the Problem with Solar Websites
Three common challenges that cost solar companies business. And how we solve them.
We've built nine websites for solar and energy technology companies. The same three causes came up in almost every initial consultation. Select an item on the left, and you'll see the problem and solution displayed on the right.
Welcome to Muster GmbH
Since 1987, as a third-generation, family-run business with a long tradition, we have stood for quality, reliability, and customer satisfaction in the region and beyond.
More About Us
What You'll Get
It's up to you in the end.
Not adjectives, but a website that answers your prospective customers' questions before they call.
Reference Projects with Statistics
System size, location, savings. One sentence describing the situation, one sentence describing the solution. That’s the proof a business customer needs and a residential customer believes.
Funding and Technology Explained in Simple Terms
FAQs on BAFA, KfW, storage, payback, and the process—explained in plain language. It addresses the questions that usually come up at the start of every initial consultation.
Local Visibility
Optimize your business category, Google Business Profile, and structured data so that you appear in search results for “photovoltaics” plus a location and in AI-generated answers.
Real Faces Instead of Stock Photos
Who comes in for a consultation? Who answers the phone? When you’re making a five-figure investment, you want to know these things. At ES Electric Solutions, Dennis and Joshua are the faces of the company—not some anonymous corporate statement.
Complete Transfer
The code, design files, access credentials, and documentation belong to you. You are responsible for maintaining the text and references yourselves; training is included.
That's how it works. It's the same for every project.
The Beginning
Initial Consultation and Concept
We understand your business and determine what you really need. This leads to a plan and a proposal with a fixed price and delivery date.
You can see everything
Design
The designs are developed based on the concept. You provide feedback before anything is finalized. We can justify every decision.
No Black Box
Development
Development is proceeding in clear phases, which you can check in on at any time. No surprises on launch day.
From here on out, she's yours
Go-Live and Handover
We go live and hand everything over: code, design files, login credentials, and documentation. After that, we can handle hosting and maintenance upon request.
Case Studies
Two solar power plants, to be exact.
No empty promises. These are the inquiries that come in through the website, as tallied by the companies themselves. In the solar market, every single one of them is hard-earned.
ES Electric Solutions, Karlsruhe RegionQualified inquiries per month
Two electricians, plenty of experience, hardly any requests.
Before2
Today10
Dennis and Joshua founded ElectricSolutions in 2022, but their 25 years of experience weren’t apparent online. The new website puts them front and center, provides an instant quote for a system, and features real customer testimonials from the region.
View Project
S&P Independent Solar Brokers, FrankfurtInquiries per month
Consulting and a store under one roof.
Before5
Today15–25
S&P provides consulting services on solar power, energy storage, and heat pumps, and sells balcony power plants in its own online store. The website brings both together on a single platform: If you want to buy, you can buy. If you want advice, you can submit a request in just two clicks.
View ProjectOther Projects
Other solar websites we've built.
Four more companies in the industry. Each project includes the initial situation, the solution, and what has changed.
/ Testimonials(07)
What Our Customers Say
5/5
"Working with the team was absolutely professional, creative, and reliable from the very beginning. Our YouCook website was not only designed to be modern and appealing, but it was also technically well-executed."
Karola Kentner-SchützMarketing @ YOUCOOK GmbH
5/5
“Great, open, and honest collaboration—together, we created two websites for my companies in 2025. Customer feedback on my website has been exceptionally positive.”
Andreas RüppelFounder, Pflegegerecht
4.5/5
"We've been working with Marschfahrt for several years now and have been very satisfied throughout. They are a very reliable partner with a strong focus on service and a great deal of dedication."
Daniel JarkGenève Invest Europe S.A.
5/5
"The team at Marschfahrt professionally redesigned our entire website. Top-notch service, top-notch results!"
Lucas BalsamUPA PACK GmbH
/
Why We
(09)
Websites that do more than just look good.
But also deliver measurable results.
99.9% minimum availability
95+ PageSpeed according to Google
A dedicated point of contact
Binding Timelines
Maintenance & Updates Included
4.9/5
100+ Satisfied Customers in Germany, Austria, and Switzerland
"Marschfahrt helped us make the relaunch of YOUCOOK truly special."
Karola Kentner-Schütz
Marketing @youcook
GDPR-compliant
We build in compliance with the GDPR. Not because we have to, but because anything else would be unprofessional.
Strategy Over Taste
We start with your business model, not with a mood board.
Scalable Foundation
A one-pager today, a multilingual online store in two years? Our architecture scales with your needs.
Marschfahrt® Studio
Excellent.
German Web Award
Studio Instead of Agency
One point of contact. One team. Short lines of communication.
An account manager will pass on what you said.
Hourly rates; the end is open-ended.
A template customized with your logo.
Technically, the website belongs to the agency.
The ticketing system will go live after the launch.
The Process for Your Request
Yours,100%
You explain what you need and why.
Account Manager80%
Write a briefing and pass it on.
Project Management65%
Plan, prioritize, and reallocate.
Designer50%
Design what was outlined in the briefing.
Developers40%
Builds what he envisions in his design.
Result40%
A few weeks later, you'll see something that isn't quite yours.
Bar: How much of your original requirement is still met at this station.
Read more
What we've written about solar websites.
Three articles that address the most common questions asked during an initial consultation with solar companies.
Recommended tools: Speed Check · SEO Check · Design Check · Accessibility Check · Website for €999
Strategy & Growth
Why Your Solar Company's Website Isn't Generating Leads
Looking good isn't enough. Why websites for solar and energy companies fall short—and what they need to do to attract inquiries.
Read the article
Strategy & Growth
Meta Ads for Solar Installers: What Works and What Wastes Money
Why ads for solar companies fail, which creatives are effective, and what kind of feedback determines success or failure.
Read the article
SEO & Visibility
Google Business Profile for Small Businesses: The Underestimated Channel
The map section appears above all search results and is free. How to set up your category, services, and reviews correctly.
Read the articleWhat solar companies ask us first.
Questions from initial consultations with solar and energy technology companies. Here are the answers.
How much does a website for a solar energy company cost?
Experience has shown that a website with a clear structure, genuine testimonials, integration with Solarplaner, and clean technology typically costs in the mid- to high four-digit range. Following the initial consultation, we’ll provide a quote with a fixed price and a delivery date. For those who want to start small, we offer a website package for 999 euros.
Are you building the solar configurator yourselves?
Depending on the need. At Pahl, we built our own solar configurator with a cost overview; at Floth, a solar planner; and at ES Electric Solutions, we integrated with Cloover for calculations and financing. The key is that the calculator leads to a request, not just a number.
We serve both residential and commercial customers. Do we need two websites?
No, but there are two entry points. Homeowners and buyers search differently, read differently, and need different documentation. Both are guided through the process with relevant information and their own inquiry form on the same website.
How can we make progress with "photovoltaics" in our town?
For location-based searches, a Google Business Profile is often more important than a website. We align the category, services, and service area on the profile with those on your website and add structured data so that AI search systems can also recognize you as a local provider.
How do we explain production and storage without boring people?
With an FAQ written in plain language instead of technical jargon: BAFA, KfW, payback period, when a storage system is beneficial and when it isn’t. At S&P Freie Solarmakler, a glossary explains the technical terms. This anticipates the questions that would otherwise take up the beginning of every consultation.
We already have a website. Would a redesign be enough?
Sometimes, yes. If the structure and technology are sound, we’ll fix the homepage, the testimonials, and the contact form. If the site is a off-the-shelf theme with images that barely load—as was the case with IB Energiesysteme before—it’s worth building a new one from scratch. We’ll tell you that honestly right after our first look.
Do you also work outside of Cologne?
Yes. Our solar energy customers are located in Alzey, Würzburg, Karlsruhe, the Rhine-Main region, and Switzerland. The process is the same everywhere; appointments are held via video conference.
Can you also run ads for us?
Yes, Meta Ads and Google Ads are part of ad management. For solar companies, this only works if the ad, landing page, and feedback on qualified leads all align. You can find out more about how this works in the article on Meta Ads for solar installers.
Should we take a look at your solar website?
Send us the link. We'll see if a potential client can figure out in twenty seconds what you do, for whom, and where, and we'll give you our honest opinion on whether a new building is worth it or if you can get by with a smaller space in three locations.
Request a ProjectA response within 24 hours, personalized and with no sales pressure.
