Pahl GmbH

From a simple contact form to your own website with a solar configurator.

Tasks

UI/UX Design, Web Development, Conversion Optimization

UI/UX Design, Web Development, Conversion Optimization

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Project Duration

3 months

3 months

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Year

2025

2025

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Background

(01)

A family-run business that hardly anyone took seriously online.

Pahl Energietechnik is a family-owned business based in Alzey that specializes in photovoltaics, heat pumps, wall boxes, and electrical engineering. The old website provided only a superficial overview of the company’s services, and an outdated contact form mainly generated spam instead of genuine inquiries.

Anyone interested in a solar power system would have found few reasons to choose this particular company.

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Solution & Procedure

(02)

From the first click to your own solar power system.

We’ve structured the website around our core services—photovoltaics, e-mobility, and HVAC—as well as a dedicated section for commercial customers. A solar configurator shows users their potential savings in just a few minutes, including a cost overview.

In addition, there is a detailed FAQ that also explains funding programs such as BAFA and KfW, and the tone is noticeably more personal than before.

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Result

(03)

From a contact form to your own configurator.

Pahl Energietechnik currently operates in Alzey, Worms, Mainz, and Wiesbaden and offers prospective customers an initial assessment of their solar potential directly online. Anyone who wants to learn more in advance can now do so directly on the website, rather than waiting for a personal consultation.

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