In September 2026, we analyzed 734 Cologne-based trades websites: Only one in eight loads quickly enough on a cell phone, and not even half of them have a clickable phone number. We build websites that avoid exactly these mistakes.
In September 2026, we used Google Lighthouse to evaluate the websites of 734 skilled trades and small businesses in the Cologne area. Three issues kept cropping up across the board. Select an item on the left, and you’ll see the problem and solution displayed on the right.
Since 1987, as a third-generation, family-run business with a long tradition, we have stood for quality, reliability, and customer satisfaction in the region and beyond.
Not adjectives, but a website that prepares the job before you make your first phone call.
Consultation and quote, installation, final inspection: each step explained in detail. For the flooring experts, that was the difference between “we’ll get back to you” and inquiries with realistic expectations.
Each service gets its own page with its own question: installing hardwood floors, installing a wallbox, maintaining a smoke and heat exhaust system. This way, Google and customers can find exactly what they're looking for.
A clickable phone number, a short form, and an honest indication of when you'll get back to them. Always within reach on your cell phone, without having to search for it.
The company name, address, phone number, and services listed in the profile, legal notice, and website all match exactly. For “Electricians in Cologne,” the map is often the deciding factor, not the website.
Before delivery, we use Google Lighthouse to measure accessibility, as shown in the report. Accessibility in accordance with BFSG standards is incorporated from the very beginning, not added as an afterthought at the end.
The code, access credentials, and documentation belong to you. You’ll upload new reference photos yourselves; training is part of the handover.
We understand your business and determine what you really need. This leads to a plan and a proposal with a fixed price and delivery date.
The designs are developed based on the concept. You provide feedback before anything is finalized. We can justify every decision.
Development is proceeding in clear phases, which you can check in on at any time. No surprises on launch day.
We go live and hand everything over: code, design files, login credentials, and documentation. After that, we can handle hosting and maintenance upon request.
Four businesses, ranging from flooring installers to electrical contractors. Each project includes the initial situation, the solution, and what has changed.
"Working with the team was absolutely professional, creative, and reliable from the very beginning. Our YouCook website was not only designed to be modern and appealing, but it was also technically well-executed."
“Great, open, and honest collaboration—together, we created two websites for my companies in 2025. Customer feedback on my website has been exceptionally positive.”
"We've been working with Marschfahrt for several years now and have been very satisfied throughout. They are a very reliable partner with a strong focus on service and a great deal of dedication."
"The team at Marschfahrt professionally redesigned our entire website. Top-notch service, top-notch results!"
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Why We
(09)
Websites that do more than just look good.
But also deliver measurable results.
99.9% minimum availability
95+ PageSpeed according to Google
A dedicated point of contact
Binding Timelines
Maintenance & Updates Included
4.9/5
100+ Satisfied Customers in Germany, Austria, and Switzerland
"Marschfahrt helped us make the relaunch of YOUCOOK truly special."
Karola Kentner-Schütz
Marketing @youcook
GDPR-compliant
We build in compliance with the GDPR. Not because we have to, but because anything else would be unprofessional.
Strategy Over Taste
We start with your business model, not with a mood board.
Scalable Foundation
A one-pager today, a multilingual online store in two years? Our architecture scales with your needs.
Marschfahrt® Studio
Excellent.
German Web Award
An account manager will pass on what you said.
Hourly rates; the end is open-ended.
A template customized with your logo.
Technically, the website belongs to the agency.
The ticketing system will go live after the launch.
You explain what you need and why.
Write a briefing and pass it on.
Plan, prioritize, and reallocate.
Design what was outlined in the briefing.
Builds what he envisions in his design.
A few weeks later, you'll see something that isn't quite yours.
Bar: How much of your original requirement is still met at this station.
The report, the company profile, and the most common reason why inquiries don't come in.
Recommended tools: Speed Check · SEO Check · Design Check · Accessibility Check · Website for €999
734 websites analyzed using Google Lighthouse: load time, phone link, accessibility, and SEO fundamentals by trade and system.
Read the article
The map section appears above all search results and is free. How to set up your category, services, and reviews correctly.
Read the article
Visitors come, but inquiries don't follow. The most common reasons why people don't follow through from showing interest to submitting a form—including those that almost no one checks.
Read the articleQuestions from the initial meetings with tradespeople and electrical contractors. Here are the answers.
Based on our experience, for a business offering four to six services, with genuine client references and a well-established inquiry process, the price typically falls in the mid-four-digit range; the quote will include a fixed price and a delivery date. If you just need a professional business card to get started, you can begin with our website for 999 euros.
Yes, but not with stock photos—every customer can spot those. One photo taken with your cell phone for each completed job is enough. We’ll show you which images work best: the construction site, the team, the vehicle, and the finished project. Until then, we’ll work with what we have.
For searches like “roofing contractor Cologne,” the map section is often the deciding factor. That’s why we set up both together: the main category, individual services, service area, and the exact same contact information as on the website. Without a website, however, the profile lacks the destination to which it links.
Google considers a load time of up to 2.5 seconds for the main content on mobile devices to be good. According to our measurements, 12.5 percent of Cologne-based tradespeople’s websites meet this standard. We check every page with Google Lighthouse before handing it over. You can test your current page for free using the Speed Check.
The Accessibility Enhancement Act has been in effect since June 2025 for many businesses that handle online inquiries. We incorporate contrast, font sizes, and usability from the very beginning. This also helps any customer who’s standing on a construction site in the sun using their cell phone.
Yes, that's the standard procedure. You can update new project photos, changes to services, or business hours yourself using the content management system. Training on how to use it is part of the handover.
Our studio is located in Hürth, near Cologne, and the Craft Report focuses on that region. However, we have also built for businesses in Karlsruhe, Alzey, and Switzerland. The process is the same everywhere.
According to the concept outlined in the proposal, the delivery date depends on the scope of the project. You’ll see the design and development in stages before anything is finalized, and you’ll know where the project stands at all times.
Send us the link. We’ll compare your website to the sites in the report and let you know how it stacks up in terms of load time, phone link, accessibility, and basic SEO—and whether it’s worth building a new site.
