The Soil Experts
New website for a flooring installer who focuses on personalized consultation.
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Background
(01)
A craft with a long history, but without a clear process for new customers.
As a long-standing partner of the manufacturer CLASSEN, these flooring experts have been installing hardwood, laminate, vinyl, and designer flooring for over 30 years. Nevertheless, it remained unclear to prospective customers how the ordering process actually works and how quickly they could receive a quote.
Their clientele ranges from private customers to architects and real estate agents, but this was hardly apparent online.
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Solution & Procedure
(02)
The process in three clear steps.
We've structured the website around a three-step process: consultation and quote, professional installation, and joint acceptance—with each step explained in detail rather than just a vague promise.
Real customer testimonials—from architects to real estate agents—showcase the range of projects, supplemented by an FAQ section on materials, durability, and maintenance.
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Result
(03)
500 satisfied customers—now told through visuals.
Today, the flooring experts clearly and transparently demonstrate 30 years of experience, over 500 satisfied customers, and their partnership with CLASSEN.
Inquiries receive a personalized response within 24 hours, with absolutely no sales pressure.
Other Projects
© Marschfahrt Studio
A curated selection of projects that reflect our commitment to clarity and thoughtful design.
