UPA PACK
When growth meets an outdated foundation.
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Background
(01)
Good ranking on Google. Risky with every technical update.
UPA PACK is one of the leading manufacturers of paper packaging materials and is the market leader in edge protection. Over the years, the website had established a strong presence in search engines.
However, the technical foundation had been developed by another agency and could hardly be further developed. A complete overhaul was necessary, with the risk of losing the very visibility that had been built up over the years.
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Solution & Procedure
(02)
Enable growth without losing sight of the fundamentals.
We redesigned the website, migrating each page and every ranking factor individually. The products—edge protectors, sleeves, cut-to-size pieces, and profiles—were given their own clear structure.
Separate landing pages were created for individual regions, along with an active advice section and a dedicated page on the upcoming PPWR regulation—all of which are also available in multiple languages.
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Result
(03)
A platform that grows with every topic.
UPA PACK is now active in multiple languages and regions and regularly publishes new technical articles. The company is already addressing issues such as the PPWR Regulation even before it becomes mandatory.
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