HTM
A new website for an established charter company that is transitioning from a B2B specialist to a provider of exclusive helicopter experiences for private clients.
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Background
(01)
Charter flights can quickly seem complicated.
HTM Charter offers helicopter charter flights throughout Europe, with a fleet capable of carrying up to eight passengers and serving destinations in Germany, Austria, Italy, and Switzerland. With so many options, the online offerings can quickly seem overwhelming.
At the same time, the security that the company has long provided from a technical standpoint should be evident even on a visitor's first visit to the website.
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Solution & Procedure
(02)
Simplify the selection process, build trust.
We structured the website around the helicopter fleet, the various flight options, and the experiences, highlighting the clear benefits of each rather than providing a technical list.
You can submit a booking request directly through the website, which also includes an FAQ section that immediately answers questions about security, the booking process, and last-minute bookings.
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Result
(03)
Complexity becomes a clear offering.
HTM Charter now offers a Europe-wide selection that remains easy to navigate despite its many options. Safety, the fleet, and experiences are all clearly presented at a glance.
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