Fresh Fuel
Digital platform for fresh meals from a vending machine.
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Background
(01)
Fresh from the vending machine—that takes some explaining.
FreshFuel sells high-protein meals through vending machines in gyms and offices—ready to serve in three minutes and without the compromises of frozen food. For a concept like this, the website is the first step in building trust: Anyone walking past a vending machine wants to know beforehand what’s inside and whether it’s worth it.
At the same time, the business model targets two different audiences: end customers looking for the nearest location, and gyms or offices that want to become partners and set up a vending machine themselves.
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Solution & Procedure
(02)
Two target audiences, one clear direction.
Each dish is listed with its calorie and protein content, sorted into the categories “High,” “Light,” and “Balance,” so customers can quickly find the right meal based on their goals.
A location search shows where the nearest vending machines are located, along with FAQs about prices and vegetarian and vegan options.
For gyms and offices, there’s a separate path into the partner program, distinct from the customer-facing section, so that both target groups can go directly to the information relevant to them.
Built on WordPress so that new dishes and partner locations can be added on an ongoing basis.
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Result
(03)
A website that works for two target audiences at the same time.
Today, FreshFuel explains in just a few seconds what the concept is all about: fresh instead of frozen, ready to serve in three minutes, right from the vending machine.
Customers can find the nearest location without any detours, while potential partners can find their own way to collaborate.
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