Mühlwald
A new website for a vacation destination that showcases its hospitality online.
Tasks
Project Duration
Year
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Background
(01)
A quiet valley needs a voice—one that can be found.
Mühlwald is nestled between water, forests, and mountains, with neighborhoods such as Mühlwald and Lappach. It is precisely this tranquility that makes the valley so special—but also hard to discover unless you already know it.
A digital presence had to convey what makes the valley special before the first guest even arrives.
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Solution & Procedure
(02)
To show the valley just as it feels.
We structured the website around the three districts and their unique characteristics, supplemented by themes such as water, the quiet winter, and the culinary and cultural identity straddling two linguistic regions.
The journey itself also becomes part of the story, with its own section dedicated to it. Personal stories from the valley give the site a human touch, before a newsletter invites visitors to come back.
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Result
(03)
A valley that exudes tranquility at first glance.
Mühlwald presents itself as a destination in its own right, not just one of many Alpine regions. Visitors to the site can experience the tranquility and the scenery even before they’ve made a reservation.
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