Youcook
Digital brand building for a growing brand on the refrigerated shelf.
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Background
(01)
The product lineup grew faster than the old website could keep up with.
YOUCOOK, known for its fresh ready-to-eat meals in the refrigerated section, has steadily expanded its product line to include new culinary styles, ranging from Asian to pasta to Tex-Mex.
The existing website displayed the products only individually, without much context or inspiration. For a growing brand that sells through retail channels, that was no longer enough.
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Solution & Procedure
(02)
Products become a brand.
We completely redesigned the website, with clear categorization by kitchen styles and a dedicated high-protein line. Retail partners such as Lidl and REWE are prominently featured.
With "Join the Vibe," the team launched a dedicated section for culture and careers, as well as a separate page on sustainability. The website is available in multiple languages: German, English, and French.
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Result
(03)
A brand with a clear stance.
Today, product diversity, retail partners, and corporate culture all converge on a single platform.
New varieties and new markets can be easily added without having to redesign the page every time.
Other Projects
© Marschfahrt Studio
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