Insights from the Studio
Blog.
What we’re learning about websites, SEO, and AI in our day-to-day work—with numbers and without buzzwords. For businesses that use their website as a sales tool.
70 posts since May 2026 · 6 topics
PHP2Shell: How to Check If Your Website Is Secure (with Instructions for IONOS, STRATO, ALL-INKL, and Others)
The BSI is warning of two critical vulnerabilities in PHP that are not addressed by any WordPress update. We’ll show you how to find your exact PHP version, how to change it with IONOS, STRATO, ALL-INKL, and six other hosting providers, and what to tell your hosting provider.
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Getting Funding for Your Online Store in 2026: When an Online Store Is Eligible for a Grant
Getting Funding for Online Marketing in 2026: What Is Eligible for Subsidies in Advertising and Promotions
Getting AI Supported in Your Company: What Programs Will Be Available in 2026
Website Funding in 2026: Which Grants Are Still Available—and Which Aren't
Getting SEO Support in 2026: Where Search Engine Optimization Is Subsidized—and Where It Isn't
Websites for Medical Practices in 2026: What Must Be Included, What Doctors Are Not Allowed to Do, and What Patients Expect
Optimize Your Website: A Step-by-Step Guide to Getting More Leads, with Free Checks
How Much Does Google Ads Cost? Click Prices, Budgets, and Agency Fees for 2026, Based on Real Numbers
Website Builder or AI-Powered Website? Why Jimdo, IONOS, and ChatGPT Sites Rarely Bring Customers to Businesses
Transferring a Domain Without Downtime: A Step-by-Step Guide for Strato, IONOS, Jimdo, and Others
Ads in ChatGPT: What They Look Like, How to Turn Them Off, and Whether They're Worth It for Businesses
Having a Website Built in 2026: The Process, Contract, and How to Spot a Good Agency
GPT-6 and Intelligent UI: ChatGPT Now Creates Calculators, Charts, and Recommendations. What This Means for Your Website
Creating a Landing Page: Structure, Examples, and the UX Mistakes That Cost You Leads
ChatGPT Dots Explained: Features, Costs, Privacy, and a Comparison with Hermes Agent, Grok Bot, and Claude
ChatGPT Updates in October 2026: Dots, Space, GPT-6.1 Sol, and What You Can Expect
ChatGPT displays the message "This project could not be used for a local chat": Cause and Solution
UI and UX Design: The Difference Explained Simply, with Examples
Creating an Online Store in 2026: Vibe Coding Is Tempting, but the Core Still Belongs on Shopify
Meta Ads 2026: What Advertising on Facebook and Instagram Really Costs and When It's Worth It
Deleting, Reporting, and Responding to Google Reviews: What You Can Actually Do and How to Get More
Meta Ads Manager 2026: A Step-by-Step Guide with Screenshots to Create Your First Campaign
How to Interpret PageSpeed Insights Correctly: Why a Score of 69 Doesn't Mean Much and Which Metric Really Matters
Keyword Research Using a Real-World Example: 80 Search Terms for a Bathhouse Business—and Which Ones Are Misleading
How to Use Google Search Console Effectively: Filters, Indexing, and the Numbers That Can Be Misleading
The Google Business Profile: Set It Up, Verify It, and Get Inquiries From It
How to Use ChatGPT Effectively: Keyboard Shortcuts, Commands, Pricing Plans, and Templates to Copy
Getting the Most Out of Claude: Models, Commands, Skills, Claude Code, and Pricing for Reference
Terminal for Non-Developers: Commands for Copying, Keyboard Shortcuts, and Protection Against TerminalFix
Why Nobody Reads Most Company Blogs: What Makes a Good Post in 2026
WordPress, Wix, Jimdo, TYPO3: Which system loads the fastest in Cologne? 736 websites tested
AI Agents for Small and Medium-Sized Businesses in 2026: What Runs Autonously, What Doesn't, and What Ten Seats Cost Per Month
Marketing for Small Businesses in 2026: Which Channels Will Still Generate Leads When Google Delivers Fewer Clicks
Website Hosting in Europe: What Switching Away from U.S. Providers Really Means, and in What Order
The 10 UX Mistakes That Will Cost Corporate Websites the Most Leads in 2026 (With Evidence)
ChatGPT Shopping, Google UCP, and Agentic Commerce: What Online Stores Really Need to Prepare for in 2026
Cologne-Based Trades Websites Put to the Test: Only One in Eight of 734 Loads Fast Enough on a Cell Phone
AI Mode on Google: Why Clicks Are Dropping and What Drives Searches Now
Accessible Websites Under the BFSG: What Companies Will Really Need to Implement by 2026
Why Having Your Own Website Remains Indispensable, Even with Social Media and AI Search Assistants
Creating a Website with AI: When Lovable, Framer Agents, and Others Are Enough—and When It Gets Expensive
Why Claude Is Currently the Best AI for Us in Our Day-to-Day Work
GPT-6 at a Glance: Who Can Use Astra, Where, How Much It Costs, and Whether It's AGI
The 5 Processes Where AI Pays Off First in Almost Every Company
What the New AI Disclosure Requirement Means for Your Website
3D on the Web: How New AI Tools Are Changing the Landscape
5 Common Mistakes in Website Relaunches—and How to Avoid Them
Web Design Trends for 2026: What's Here to Stay and What's Already on Its Way Out
Local SEO – The Key to Regional Visibility
Framer, Webflow, WordPress: Why There Is No Single "Best System"
Storytelling in web design isn't a gimmick—it's structure
What Features Does a Successful Corporate Website Need?
More traffic rarely leads to more inquiries
Redesign, Relaunch, Rebranding, and Refactoring: The Differences Explained
How You Show Up in ChatGPT and Perplexity Responses
WordPress 7.0 Is Here: What Really Matters for Your Website
Why Ready-Made WordPress Templates End Up Being More Expensive
AI writes faster, but not necessarily better
The EU AI Act Explained Simply
How Small Businesses Can Make Effective Use of AI Without a Large Budget
SEO Basics That Are Most Often Overlooked When Building a Website
SEO or Ads: Where You Should Allocate Your Budget First If You Can Only Afford One
Google Business Profile for Small Businesses: The Underestimated Channel
Website Relaunch: When It's Worth It and When It Isn't
Why You Aren't Getting Any Inquiries Through Your Contact Form
Why Doesn't ChatGPT Mention Your Company? Our Test and What You Can Do About It
Why Your Solar Company's Website Isn't Generating Leads
Meta Ads for Solar Installers: What Works and What Wastes Money
