Insights from the Studio
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What we’re learning about websites, SEO, and AI in our day-to-day work—with numbers and without buzzwords. For businesses that use their website as a sales tool.
44 posts since May 2026 · 6 topics
Using ChatGPT Seriously: Instructions, Projects, Storage, Permissions, and Agent Modes
Project directives apply only within the project and override global user-defined directives; this explains most unexpected responses. The post goes through the topics one by one: the 5,000 characters of instructions, projects with their rate limits, storage and the library, the four permission levels for apps, scheduled and event-driven tasks, the transition from custom GPTs to plugins by December 11, 2026, and the discontinuation of agent modes.
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Putting Claude to Work: Projects, Skills, Connectors, Claude Code, and the Rights Behind Them
The Terminal for Non-Developers: How to Work Safely in the Command Line
Why Nobody Reads Most Company Blogs: What Makes a Good Post in 2026
WordPress, Wix, Jimdo, TYPO3: Which system loads the fastest in Cologne? 736 websites tested
AI Agents for Small and Medium-Sized Businesses in 2026: What Runs Autonously, What Doesn't, and What Ten Seats Cost Per Month
Marketing for Small Businesses in 2026: Which Channels Will Still Generate Leads When Google Delivers Fewer Clicks
Website Hosting in Europe: What Switching Away from U.S. Providers Really Means, and in What Order
The 10 UX Mistakes That Will Cost Corporate Websites the Most Leads in 2026 (With Evidence)
ChatGPT Shopping, Google UCP, and Agentic Commerce: What Online Stores Really Need to Prepare for in 2026
Google AI Mode and AI Overviews: Why Your Website Is Getting Fewer Clicks and What Still Drives Traffic
Cologne-Based Trades Websites Put to the Test: Only One in Eight of 734 Loads Fast Enough on a Cell Phone
Accessible Websites Under the BFSG: What Companies Will Really Need to Implement by 2026
Why Having Your Own Website Remains Indispensable, Even with Social Media and AI Search Assistants
Creating a Website with AI: When Lovable, Framer Agents, and Others Are Enough—and When It Gets Expensive
Why Claude Is Currently the Best AI for Us in Our Day-to-Day Work
GPT-6 Astra: What the New OpenAI Model Means for Your Business
The 5 Processes Where AI Pays Off First in Almost Every Company
What the New AI Disclosure Requirement Means for Your Website
3D on the Web: How New AI Tools Are Changing the Landscape
5 Common Mistakes in Website Relaunches—and How to Avoid Them
Web Design Trends for 2026: What's Here to Stay and What's Already on Its Way Out
Framer, Webflow, WordPress: Why There Is No Single "Best System"
Local SEO – The Key to Regional Visibility
Storytelling in web design isn't a gimmick—it's structure
What Features Does a Successful Corporate Website Need?
More traffic rarely leads to more inquiries
The Difference Between Redesign, Relaunch, Rebranding, and Refactoring
How You Show Up in ChatGPT and Perplexity Responses
WordPress 7.0 Is Here: What Really Matters for Your Website
Why Ready-Made WordPress Templates End Up Being More Expensive
AI writes faster, but not necessarily better
The EU AI Act Explained Simply
SEO or Ads: Where You Should Allocate Your Budget First If You Can Only Afford One
SEO Basics That Are Most Often Overlooked When Building a Website
How Small Businesses Can Make Effective Use of AI Without a Large Budget
Google Business Profile for Small Businesses: The Underestimated Channel
Why Your Solar Company's Website Isn't Generating Leads
How can my company get featured in ChatGPT and Google AI responses?
Meta Ads for Solar Installers: What Works and What Wastes Money
Website Relaunch: When It's Worth It and When It Isn't
Why You Aren't Getting Any Inquiries Through Your Contact Form
Why Most Web Projects Fail at the Briefing Stage (and What You Can Do About It)
